About us
WHITE SHARK
How was White Shark created?
White Shark was created for people who are passionate about video games but do not have the budget for expensive gaming equipment.
That is why we offer quality gaming peripherals with modern design at an accessible price.
Our mission is to give everyone the opportunity to enjoy what they love.
Great value for gamers on a budget
Ergonomic design with RGB features
Expanding across 20+ European markets
Supporting marine life protection projects
Listen to the official WHITE SHARK anthem song!
Beginning
White Shark was founded as an entry-level gaming equipment brand. The vision was to make gaming accessible to everyone, with a strong price-to-value ratio.
2015.
Second visual identity update
The identity was further modernized and stabilized. The shark symbol remained recognizable, while the logo gained a more professional look for web, packaging, catalogs and international distribution.
2021.
First logo upgrade
The logo became cleaner, more readable and easier to apply to products. White Shark visually moved from a “gaming team” aesthetic toward a more serious gaming hardware brand.
2018.
A completely new identity
The new visual identity brought the biggest step forward. The literal shark symbol was replaced by a modern, abstract mark, bringing White Shark into a more mature and global brand phase.
2025.
WE CARE
We Shouldn’t Be Afraid of Sharks
Sharks attack us because they want to check whether we are food or a piece of waste.
The number of shark attacks in the Adriatic is extremely small, with the only more dangerous species being the great white shark, which has recently become a rare occurrence here.
Read more on our blog
News
White Shark sound revolution has arrived: Meet the new Damaru - power, style and performance in one!
News
Workspace revolution: Meet UDM-6 - the end of clutter under your desk!
Let's care about each other
