The IUCN x White Shark conference @ Z Center

Press conference held on March 29, 2023. in the Hall of Game (Z Center) in Zagreb on the occasion of the "Let's Care about Each Other" campaign. As part of a unique, three-year campaign ca lled Let's care about each other, the well-known gaming brand White Shark held a press conference and together with its ambassadors announced that it will be the organizer and sponsor of a series of actions related to environmental care. The announced actions will aim to protect sharks (especially endangered species), protect and preserve the seas and oceans in which they live, clean up the sea and coast, education, and activities to encourage environmental awareness and the use of recycled materials. Since September of last year, White Shark is the official donor of the world's largest environmental protection organization International Union for Conservation of Nature with an emphasis on shark protection, and during the conference the complete elimination of plastic from all White Shark packaging has been announced products by the end of next year at the latest, and the start of production of gaming articles made of plastic that is recycled plastic taken from the ocean and sea. The campaign ambassadors are Alen Soldo (the greatest scientific authority on sharks in the Mediterranean), Vanja Peleš (world champion in snorkeling and environmental activist), Ribafish (influencer and environmental activist), Miro Odak (frontman of LIli Gee and environmental activist), and the special guest among the ambassadors was Split composer Mirko Krstičević, best known to the general public as the author of the song "Da mi je biti morsi pas", which was presented during the conference by the Lili Gee group and declared the official anthem of the campaign. The video clip can be viewed on Croatia Records' YouTube channel by clicking on the link below, and the release of the English version of the song and the video clip ca lled "I wanna be a White Shark" has been announced.

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